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Experiences help us grow as professionals. We have collaborated with clients from various industry across Indonesian cities and still goal to engage more

Syaify Dental Clinic
Instagram Social Media Management | Copywriting and Content Marketing | Photoshoot and Videography | Branding and Graphic Design
optimize- Visual - Syaify Dental Clinic
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Background

Syaify Dental Clinic is a Yogyakarta-based dental clinic owned by the chairman of Indonesian Dentists Association that aimed to become the city’s go-to premium dental clinic.

Approach

Created a new social media content pillar and visual refreshment that focused on creating an exclusive brand persona, as the clinic targets important public personalities.

Key Results

Managed to gain consistent total post impression numbers for 5 months, with an average of ±55,000 and generated prominent patients, namely local celebrities.
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Pijar Foundation Group
Social Media Management (2 Instagram Accounts & 1 LinkedIn Account) | Copywriting and Content Creation | Campaign and Activation
optimize- Visual - Pijar Foundation

Background

Pijar Foundation Group is a think-tank pioneered by Minister of State Secretary from Indonesia Maju Cabinet, Pratikno. The foundation aimed to have better social media positioning and raise national awareness through its 2 Instagram pages (@pijarfoundation, @futureskills.id) and a LinkedIn page (Pijar Foundation).

Approach

Defined clear positioning by making the social media pages a source of information related to current social and environmental issues. Created up to 10 reels a month to gain better post reach from non-followers.

Key Results

Generated ±1,800 new followers within 4 months for @pijarfoundation Instagram, ±8,000 new followers and a monthly average reach of ±30,000 within 7 months for @futureskills.id Instagram, as well as overall Pijar Foundation LinkedIn page engagement rate of > 11% within 4 months.
Movic by Astra Digital
Instagram and TikTok Social Media Management | Copywriting and Content Creation | Digital Campaign and Activation | KOL and Ads Services
optimize- Visual - Movic
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Background

Movic is a smart mobility app that needed better brand awareness and engagement for its keyless car-rent service.

Approach

Modified the existing social media campaign hashtag to #EnaknyaLepasKunci to position Movic as an app that can make people travel easier and cheaper, without worrying about the vehicle keys.

Key Results

Gained 25.4% website tap growth, 15.4% profile visit growth, and 658 followers growth on Instagram within a month. Also succeeded to manage a giveaway program with 192 participants joining.
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Mark the Barber
Instagram Social Media Management | Copywriting and Content Creation| Photoshoot and Videography | Branding and Graphic Design
optimize- Visual - Mark The Barber
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Background

Mark the Barber is the pioneer of Yogyakarta’s grooming industry which needed a social media profile refreshment to improve its credential.

Approach

Developed a new content pillar that focused on showcasing the barber’s expertise, facilities, services, and haircut trends and/or results through Instagram to enhance brand trust.

Key Results

Generated new leads with a monthly average of 210-300 after Instagram profile refreshment.
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Ethikopia
Instagram and TikTok Social Media Management | Copywriting and Content Marketing | Photoshoot and Videography | Branding and Graphic Design
optimize- Visual - Ethikopia
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Background

Ethikopia Coffeebay is a top of mind Yogyakarta-based coffee shop among university students that needed to strengthen its brand positioning by creating more short-video based content.

Approach

Designed a more defined content pillar for the client's Instagram and TikTok accounts, focusing on trend-tapping and humor. Also explored insight-driven various short video concepts from an in-depth learning of each social media metric.

Key Results

Managed to boost Instagram impressions by up to 302% within a period of the partnership, as well as top-performing reels which had ±272,000 viewers, and a total of 3 TikTok video views of ±750,000 which made it to the FYP.
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Duta Persada
Instagram, TikTok, and Twitter Social Media Management | Copywriting and Content Creation | Ads Management | Campaign and Activation | Photoshoot and Videography
optimize- Visual - Duta Persada
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Background

Duta Persada is Indonesia’s pioneer of cruise-ship and hospitality education and training institute based in Yogyakarta, which needed a stronger digital communication strategy to attract the awareness of high/vocational school graduates.

Approach

Developed and produced a new social media content plan along with brand refreshment to target more specific personas, both organically or through ads, that have the potential to join Duta Persada as trainees.

Key Results

Generated average leads of ±40 people per month that found out about the institute from Instagram, average Instagram followers growth of ±10%, and retained highest Instagram engagement rate of ±17% in 3 months.
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Ditjen PPI Kominfo
Social Media Management | Copywriting and Content Creation | Rebranding | Visual Refreshment
optimize- Visual - Ditjen PPI Kominfo

Background

Directorate General of Post and Informatics Technology (Ditjen PPI) is a government function that operates under the Ministry of Communication and Information Technology. The function needed a social media profile refreshment to improve their credential.

Approach

Developed a new social media content plan with more consistent post time, design, caption guidelines, and well-defined content pillars that are driven by weekly insights and daily trend monitoring.

Key Results

Gradual growth of Instagram profile visits, followers, and overall engagement rate within 6 months of the working period.

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